Personal Branding is about honing your skills, narrowing your focus, and getting clear on what you're passionate about. Branding is not just about you being better than your competition. It's about getting your prospects to choose you as the ONLY s...

Brand Identity is a promise. Whether that promise involves product quality, service, price or a million other things variables. A strong brand identity can place a business above its competition all by itself. But having a brand that's strong takes...

Your business needs to create a positive image in the minds of consumers. Contrary to what most people believe, branding isn't just a logo. Your businesses purpose, focus, and image all combine to create your brand. Why should you make this effor...

Establishing yourself as an expert in your field will help you gain both recognition and respect. Luckily, that recognition and respect transfers directly to your company. If people trust that you truly know what you are talking about, they will feel...

If your online marketing material stimulates an image in your mind that is just not you, likely you've been trying to model your approach after someone else or you've been using work produced by someone else without giving them the benefit of knowing...

Branding, as a whole, is essential for any serious business because a company's brand is what distinguishes it from its competitors. In today's computer age, it is necessary for most businesses to have an online presence to stay competitive. An eff...

Think of your brand in terms of what the customer gains when it is viewed by each of his or her five senses-hearing, seeing, tasting, smelling and touching. In a nutshell your brand is the result of everything your prospects senses can pick up on abo...

Have You Been Branded? The personal brand you project affects others' decisions as to your intelligence, character and ability, and determines whether or not they want to do business with you. The way you dress (and act) has a remarkable impact on...